With the growing number of pet owners seeking alternative care that are natural, non-intrusive, and more affordable, veterinary practices have a unique opportunity. Expand your services and increase your profitability with minimal investment by partnering with alternative holistic care providers.

1. Expand Your Services to Integrative Care

Alternative wellness providers offer different, but complementary services then traditional veterinary practices. Services such as acupuncture, chiropractic care, massage, or pulsed electromagnetic field therapy can supplement conventional treatment plans and sometimes assist patients recover more quickly or improve the quality of their remaining life. Through clinics, workshops, or designated time slots, a veterinary practice can expand with minimal risk and without making a significant financial commitment. Partners within the practice will have an opportunity to see what services work best and how they can be used to support conventional treatment plans. Often these services are focused on preventative care which will give pet owners another reason to visit the vet.

2.  Increase your bottom Line – Not Your Cost Structure

By offering these new services, your active clientele may take advantage of adding a wellness therapy to their pet’s visit or your practice may attract a whole new segment interested in an integrative approach to traditional medicine. Your alternative wellness providers may have their own book of business that they bring to your practice or can refer to you. A local network of pet related businesses recommending your practice could be very beneficial as clients trust.

3.  Limit Your Up Front Investment

Expand your services without a big investment. Many of these modalities require training, certification, and the purchase of expensive equipment. By partnering with a reliable practitioner who has the certification and equipment, your practice will be able to explore and try it out without the upfront investment. You could start with a wellness workshop once a month with minimal commitment to see how it goes.

4.  Build Relationships with Local Pet Related Businesses

There are many benefits to developing a local network of pet related businesses that support one another. Often other pet related businesses share similar clientele. Clients trust recommendations from reputable and well-respected professionals. Not only is partnering with third party professionals a great way to build your book of business, but you’ll be helping one another grow which will boost your profitability without investing a significant amount in marketing outreach.

5.  Passive Investment in Customer Service and Staff Training

Work with your external service providers to set up appointment protocols before, during, and after treatment sessions. While they may not be a veterinarian, they offer another set of eyes and ears on how your clients are doing. The external service provider can help script frequently asked questions and create consistent positive replies to customers that your staff can use to either rebook clients, lay the groundwork for the next visit, or help solidify the bond. By increasing the knowledge base, the staff is more engaged and may even identify a future avenue of interest.

These are five ways functional vets can grow their business and increase their profitability by partnering with alternative holistic providers. Pets are members of the family and there are a growing number of owners seeking alternative vet care. Veterinarians can use alternative medicine in conjunction with western medicine and offer more comprehensive care. At the end of the day, we all WIN – veterinarians expand the services offered, customers have access to more services, and our pets benefit!

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